U.S. President Donald Trump has become the biggest political advertising buyer on Google’s platform, surpassing Michael Bloomberg, according to data released this week by the internet giant.
Trump has spent $64.7 million since May 2018, Google’s political ad transparency website shows. That is split between two groups: the Trump Make America Great Again Committee and Donald J. Trump for President Inc. Groups tied to Democratic presidential candidate Joe Biden—Biden for President and the Biden Victory Fund—have spent $32.6 million.
Heavy spending on homepage ads on Google’s YouTube video service, and a marketing blitz around the recent Republican National Convention helped to push Trump past Bloomberg’s $62.2 million outlay, according to data updated by the Alphabet Inc. unit on Sept. 1. (Bloomberg, a former Democratic candidate for president, is the founder and owner of Bloomberg LP, the parent company of Bloomberg News.)